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MARKETING COMMUNICATION : CONTEXTS, CONTENTS AND STRATEGIES

CHRIS FILL

MARKETING COMMUNICATION : CONTEXTS, CONTENTS AND STRATEGIES - 2 - PRENTICE-HALL 1998 - 656

ISBN: 0130102296

Subjects--Topical Terms:
MANAGEMENT MARKETING

Dewey Class. No.: 658.802 (MBA) / CHR

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MARKETING COMMUNICATION : CONTEXTS, CONTENTS AND STRATEGIES