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ADVERTISING MEDIA PLANNING : A BRAND MANAGEMENT APPROACH

LARRY D KELLEY; DONALD W JUGENHEIMER

ADVERTISING MEDIA PLANNING : A BRAND MANAGEMENT APPROACH - PRENTICE-HALL 2004 - 144

ISBN: 812032529X

Subjects--Topical Terms:
MANAGEMENT ADVERTISING

Dewey Class. No.: 659.1 (MBA) / LAR

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ADVERTISING MEDIA PLANNING : A BRAND MANAGEMENT APPROACH