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STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY

KEVIN LANE KELLER

STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY - 2 - PRENTICE-HALL 2003 - 788

ISBN: 8120323092

Subjects--Topical Terms:
MANAGEMENT MARKETING

Dewey Class. No.: 658.827 (MBA) / KEV

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STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY