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FOUNDATIONS OF MARKETING THEORY : TOWARD A GENERAL THEORY OF MARKETING

SHELBY D HUNT

FOUNDATIONS OF MARKETING THEORY : TOWARD A GENERAL THEORY OF MARKETING - PRENTICE-HALL 2003 - 321

ISBN: 8120322401

Subjects--Topical Terms:
MANAGEMENT MARKETING

Dewey Class. No.: 658.8 (MBA) / SHE

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FOUNDATIONS OF MARKETING THEORY : TOWARD A GENERAL THEORY OF MARKETING