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INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS

KENNETH E CLOW; DONALD BAACK

INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS - PRENTICE-HALL 2002 - 638

ISBN: 8120321561

Subjects--Topical Terms:
MANAGEMENT ADVERTISING

Dewey Class. No.: 659.1 (MBA) / KEN

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INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS