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MARKETING RESEARCH WITHIN A CHALLENGING INFORMATION ENVIRONMENT

DAVID J ORTINAU ; ROBERT P BUSH ; JOSEPH F HAIR

MARKETING RESEARCH WITHIN A CHALLENGING INFORMATION ENVIRONMENT - 2 - TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED 2003 - 720

ISBN: 0070494541

Subjects--Topical Terms:
MANAGEMENT MARKETING

Dewey Class. No.: 658.83 (MBA) / DAV

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MARKETING RESEARCH WITHIN A CHALLENGING INFORMATION ENVIRONMENT