Normal view MARC view ISBD view

ADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE

GEORGE E BELCH; MICHAEL A BELCH

ADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE - 5 - TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED 2001 - 795+in19

ISBN: 007047382X

Subjects--Topical Terms:
MANAGEMENT ADVERTISING

Dewey Class. No.: 659.1 (MBA) / GEO

Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Web Opac

ADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE