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BRAND MANTRAS : FINDING A PLACE IN THE MINDS AND HEARTS OF CONSUMERS

JAGDEEP KAPOOR

BRAND MANTRAS : FINDING A PLACE IN THE MINDS AND HEARTS OF CONSUMERS - - RESPONSE BOOKS 2001 - 111

ISBN: 0761995250

Subjects--Topical Terms:
MANAGEMENT MARKETING

Dewey Class. No.: 658.827 (MBA) / JAG

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BRAND MANTRAS : FINDING A PLACE IN THE MINDS AND HEARTS OF CONSUMERS