CREATING POWERFUL BRANDS IN CONSUMER, SERVICE AND INDUSTRIAL MARKETS
LESLIE DE CHERNATONY; MALCOLM MCDONALD
CREATING POWERFUL BRANDS IN CONSUMER, SERVICE AND INDUSTRIAL MARKETS - 2 - BUTTERWORTH-HEINEMANN 1999 - 430
0750622407
MANAGEMENT MARKETING
658.827 (MBA) / LES
CREATING POWERFUL BRANDS IN CONSUMER, SERVICE AND INDUSTRIAL MARKETS - 2 - BUTTERWORTH-HEINEMANN 1999 - 430
0750622407
MANAGEMENT MARKETING
658.827 (MBA) / LES