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BRANDS IN THE BALANCE MEETING THE CHALLENGES TO COMMERCIAL IDENTITY

KEVIN DRAWBAUGH

BRANDS IN THE BALANCE MEETING THE CHALLENGES TO COMMERCIAL IDENTITY - - PEARSON EDUCATION 2001 - 278

ISBN: 8178084392

Subjects--Topical Terms:
MANAGEMENT MARKETING

Dewey Class. No.: 658.827 (MBA) / KEV

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BRANDS IN THE BALANCE MEETING THE CHALLENGES TO COMMERCIAL IDENTITY