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PRODUCT LEADERSHIP : CREATING AND LAUNCHING SUPERIOR NEW PRODUCTS

ROBERT G COOPER

PRODUCT LEADERSHIP : CREATING AND LAUNCHING SUPERIOR NEW PRODUCTS - PRESEUS PUBLISHING 1998 - 314

ISBN: 0738201561

Subjects--Topical Terms:
MANAGEMENT GENERAL

Dewey Class. No.: 658.5 (MBA) / ROB

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PRODUCT LEADERSHIP : CREATING AND LAUNCHING SUPERIOR NEW PRODUCTS